Financial
Bardia Pouresmaeil Motlagh; Abdolrahim Mohtasham
Abstract
While the brand and its management have ruled in the marketing of consumer goods and services, industrial brands have been very slow in gaining a marketing position for themselves. Perhaps this is due to the belief that brands are very unspeakable in the face of an organizational buyer whose decisions ...
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While the brand and its management have ruled in the marketing of consumer goods and services, industrial brands have been very slow in gaining a marketing position for themselves. Perhaps this is due to the belief that brands are very unspeakable in the face of an organizational buyer whose decisions are based on logical and reasoned reasons. Providers of products and services in the petrochemical market, in order to remain in the world competition, seek to gain a competitive advantage through the strategic use and development of brand value. Heavy competition in the petrochemical industry among countries requires that attention be paid to the brand debate in Priority should be given, especially companies related to the petrochemical industry in Iran due to sanctions issues, they can move by creating a strong industrial brand to protect their customers. In this research, the design of the brand performance model in the petrochemical industry was discussed. By conducting consistent interviews with brand experts in the petrochemical industry, as well as library studies, the concepts and basic components of brand performance were identified. Out of the 28 components identified in the qualitative analysis, 11 components remained, which became the basis of the analysis. The result of the confirmatory factor analysis showed that out of the 11 components mentioned, only 7 components significantly explain the performance of the brand. These 7 components are: sales efficiency, innovation in response, modeling, brand-oriented organizational capital, organizational competitive strategies, product quality, production and sales volume.
Banking
Siamak ShokouhiFard; Farzad Rahimzadeh; Hatef Hazeri Niri
Abstract
The service and industry and mining sectors have played a key role in the economy of each country and the financing of these sectors can have an effective impact on the level of value added and employment. Since the financing of credit in Iran is often carried out through the banking system and Bank ...
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The service and industry and mining sectors have played a key role in the economy of each country and the financing of these sectors can have an effective impact on the level of value added and employment. Since the financing of credit in Iran is often carried out through the banking system and Bank Sepah is also one of the largest banks in the country, for this purpose, in this study, using the data of Ardabil city during the period of 1365-1401, the effect of Bank Sepah's credit granting on the level of employment in the service sector, industry and mining area of the city has been studied. Based on the results of the estimated equations, the granting of bank credits to the service sector and industry and mining sector in Ardebil has a positive and significant effect on the level of employment in these sectors. In the long run, assuming that other factors are stable, a one percent increases in Bank Sepah's granting credits to the services sector and the industrial and mining sector, employment levels in these sectors increased by 0.09% and 0.05%, respectively. Also, based on the results, other variables such as the physical capital of the city and the level of human capital of the city have a positive and significant effect on the level of employment in the above mentioned areas.
